Business Model Canvas


In this topic, you learn the basic steps of creating a Business Model Canvas (BMC) on Dragon1.

The business model canvas is a strategic management template and lean startup schema for developing innovative or documenting current and future state business models.

It is a visual map with areas describing a company's or product's customers, value proposition, finances and infrastructures.

This canvas of a business model is the perfect tool to help you understand your business model much better. In a straightforward and structured way.

On the Dragon1 Platform, the Business Model Canvas is available as a template and accessible in the visual designer and the viewer.

This is an example business model canvas in the viewer

Click image to enlarge

How To View a Business Model Canvas

To view a BMC

  • Go to the viewer
  • Click on the business model atlas template
  • Now you see an interactive/clickable business model canvas, generated from a .dragon1 file
  • NOTE I: If you are logged in, you need to select "show demos" in the viewer, to see the BMC template
  • Click on a post-it shape in the diagram to see the details of the item you clicked on at the left.
  • NOTE II: As a user, you can choose to work with data in a repository or with data in a file

Download and view the .dragon1 File

Dragon1 offers you to work file-based (JSON structured) and repository-based (in a SQL Server database management system).

The example above has the data in a .dragon1 file. A .dragon1 file is JSON structured on the inside.

To download and view this BMC template file:

  • Click on this link to download the business-model-canvas-template.dragon1 file containing the business model data.
  • You can open and edit the file in any text editor, like Notepad
  • To view your edits, go to the viewer
  • Click on the Upload button at the right top
  • Select your file in the dialog
  • Now you see your business model in the BMC template
  • NOTE: You need to be logged in to be able to save changes in a .dragon1 file or in the repository

How To Create a Business Model Canvas

You can create a BMC on the fly, directly in the viewer, or in the data dashboard or in the visual designer.

This is an empty business model canvas

Click image to enlarge

We will first describe the viewer-way.

To create a business model canvas:

  • Go to the viewer
  • Click on the business model atlas template
  • Select the empty business model canvas visualization
  • Click on the Edit button (in the button bar below)
  • Click on the Clipart menu item (at the right top of the shapes toolbar)
  • Now you can drag post-it shapes onto the canvas
  • Click on a shape and at the left-hand side click on the name of the shape. Now you can edit the name
  • Press TAB to update the name in the visualization
  • to delete a shape: click on a shape in the diagram and click on the cross in the smart tools menu with the shape
  • You can drag any shape to the business model canvas, like the clipart shapes, to make it more appealing for the viewer
  • NOTE: You need to be logged in to be able to save changes in a .dragon1 file or in the repository

Now you have created a business model canvas in a .dragon1 file.

If you want to be guided by a chatbot in creating a business model, click on the Chatbot button.

Create a BMC with the Data Dashboard and Repository

To create a BMC via the Data Dashboard and Repository:

  • Log in.
  • Go to the Data Dashboard via the collaboration menu item.
  • Follow the instructions to create an atlas
  • Follow the instructions to create an atlas page. Link the atlas page to the atlas
  • Follow the instructions to create a visualization and select the business model canvas. Link the visualization to the atlas page
  • Follow the instructions to add stakeholders, activities, value proposition, etc.. in the repository.
  • Follow the instructions to create a model and relationships
  • Link the model to the visualization
  • Go to the viewer
  • Select the created atlas
  • View your business model