Documentation

Business Model Canvas Tutorial

Introduction

In this topic, you learn the basic steps of creating a Business Model Canvas (BMC) on Dragon1.

The business model canvas is a strategic management template and lean startup schema for developing innovative or documenting current and future state business models.

It is a visual map with areas describing a company's or product's customers, value proposition, finances and infrastructures.

This canvas of a business model is the perfect tool to help you understand your business model much better. In a straightforward and structured way.

On the Dragon1 Platform, the Business Model Canvas is available as a template and accessible in the Visual Designer and the Viewer.

This is an example business model canvas in the viewer

Click image to enlarge

How To View a Business Model Canvas

To view a BMC

  • Go to the Viewer
  • If you are logged in, you need to select "show demos" in the Viewer, to see the template
  • Click on the business model atlas template
  • Now you see an interactive/clickable business model canvas, generated from a .dragon1 file
  • Click on a post-it shape in the diagram to see the details of the item you clicked on at the left.
  • NOTE: As a user, you can choose to work with data in a repository or with data in a file.

Download and view the .dragon1 File

Dragon1 offers you to work file-based (JSON structured) and repository-based (in a SQL Server database management system).

The example above has the data in a .dragon1 file. A .dragon1 file is JSON structured on the inside.

To download and view this BMC template file:

  • Click on this link to download the business-model-canvas-template.dragon1 file containing the business model data.
  • You can open the file in any text editor, like Notepad.
  • Click on the filename in the download bar at the bottom of your browser. You now see the .dragon1 File text opened in Notepad or other attached text editor to the file open event.
  • Edit or change the title value and team value of the visualization in the file
  • Save the modified .dragon1 File in a folder on your computer
  • To view your edits, go to the Viewer (If you are logged in, you need to select "show demos" in the Viewer, to see the template)
  • Click on the Upload .dragon1 File button at the right top of the Viewer
  • Select your file from your computer and open the file
  • Now you see your modified business model in the BMC template
  • NOTE: You need to be logged in to be able to save changes in a .dragon1 file or in the repository.

How To Create a Business Model Canvas

You can create a BMC on the fly, directly in the Viewer, or in the Data Dashboard or in the Visual Designer.

This is an empty business model canvas

Click image to enlarge

We will first describe the viewer-way.

To create a business model canvas:

  • Go to the Viewer
  • If you are logged in, you need to select "show demos" in the Viewer, to see the template
  • Click on the business model atlas template
  • Select the empty business model canvas visualization (My Business Model)
  • Click on the Edit button (in the button bar below)
  • Click on the Clip Art menu-item (at the right top of the shapes toolbar)
  • Now you can drag post-it shapes onto the canvas
  • Be sure to drag at least two shapes to the canvas and create (draw) a relationship between them via the toolbar at the topright of the shape. (At the background you create a model in this way that is linked to this visualization.)
  • Click on one of the post-it shapes. On the left side of the canvas, click on the name of the shape. Now you can edit the name
  • Press TAB or click next to the input field to update the name in the visualization
  • Click on the Browser Button
  • Select the added shape (f.i. picture)
  • Add a property in the 'type' field
  • Fill in “Key Partner” as value, if you want the shape to be linked/positioned in the Key Partners area of the canvas (this is the dffault value). Other values are "Key Activity", "Key Resource", "Value Proposition", "Customer Relationship", "Customer Segment", "Revenue Stream", "Distribution Channel", "Cost Structure".
  • Press TAB and click on the OK button.
  • If the viewer does not update your visualization automatically click in the treeview at the left to refresh your visualization (if your left panel is covering the treeview, collapse it by clicking on the arrow-left icon)
  • You can also add any other shape from the iconbar at the right to the canvas. Based on the type property value they are positioned on the canvas
  • To delete a shape: click on a shape in the diagram and click on the cross in the smart tools menu with the shape
  • You can drag any shape to the business model canvas, like the clip art shapes, to make it more appealing for the Viewer
  • NOTE: You need to be logged in to be able to save changes in a .dragon1 file or in the repository.

Now you have created a business model canvas in a .dragon1 file.

If you want to be guided by a chatbot in creating a business model, click on the Chatbot button.

Create a BMC with the Data Dashboard and Repository

To create a BMC via the Data Dashboard and Repository:

  • Log in.
  • Go to the Data Dashboard via the collaboration menu item.
  • Follow the instructions to create an atlas
  • Follow the instructions to create an atlas page. Link the atlas page to the atlas
  • Follow the instructions to create a visualization and select the business model canvas. Link the visualization to the atlas page
  • Follow the instructions to add stakeholders, activities, value proposition, etc.. in the repository.
  • Follow the instructions to create a model and relationships
  • Link the model to the visualization
  • Go to the Viewer
  • Select the created atlas
  • View your business model

How To Edit the Template

To rename the groups on the canvas:

  • View a visualization with the business model canvas template in the viewer
  • Click on the Edit button (in the button bar below)
  • Click on the Browser button
  • Uncheck the Show Data Only checkbox
  • Now visualizations become visible in the list
  • Select the visualization you want to rename groups for
  • Click on Add Property
  • Name the property group1 or group2, etc...
  • Click on OK
  • Fill in a name for the group
  • Click on OK
  • Refresh the visualization by clicking on the tree item at the left