Create a Business Model

NEW DEMO: In addition to a Business Model, you can first create a Business Model Canvas via import excel data to model your business.

This tutorial will introduce how to create a business model via de AR and VD.

The Dragon1 modeling language enables the creation of business models at a conceptual, logical, and physical level, high level and in detail. This makes sure you can model the problems in the current state and solve the problems with solutions in the future state.

Dragon1 has a unique approach to creating business models. You start with three circles depicting three different worlds: The consumer/customers world, the channel partners world, and the supplier/producers world.

Next, you deepened every world. What does it look like, and what are the drivers for the stakeholders and actors in these different worlds? What applications and technology are you using? How do you, with your goods, products, services, and business, bring them all together?

Business Model Example

This visualization shows an example of a business model.

Example of the Uber Business Model.

An overview like this makes it easier to communicate your business model with stakeholders. And also to measure and improve your business model.

Common Entity classes to use in Business Model are:

Value Proposition
Clients
Market-Segment
Key Channels
Key Partners
Value Stream
Earnings stream

Steps in the Tutorial

To create a business model, you will take the following steps:

Create a dossier structure
Enter data
Create a business model and a few detailed models, using the data
Create links between the models
Create views, using the models
Create links between views
Create a visualization, using the views
Publish the visualization to the Viewer to have it commented on by stakeholders

Step 1. - Create a Dossier Structure

First we create a dossier structure in a cabinet to store our data.

To create a dossier structure:

Go to the Architecture Repository or the Visual Designer
Create or open a Cabinet
Select the cabinet in the Explorer Treeview
Create a dossier
Create four folders in the dossier: Data, Model, View, and Visualization

Step 2. - Enter Data

On Dragon1, you can enter data by dragging shapes to a folder.

To enter data:

Go to the Visual Designer
Create or open a Cabinet
Select a folder
Insert shapes from the Draw Archifact or Draw Entity dropdown menu
- For the business model choose the shapes for three worlds:
- Customers' World: Process, Product, Actor, Stakeholder, Value, Time, Money.
- Channel Partners World: Process, Product, Application, Technology, Actor, Stakeholder, Value, Time, Money.
- Suppliers/Producers World: Process, Product, Application, Technology, Actor, Stakeholder, Value, Time, Money.
Select a shape in the treeview
Select the shapes' icon on the canvas
Change the name of the shape at the right top in the text attributes of the Inspector

Step 3. - Create a Model, using the data

To create a model:

Go to the Visual Designer
Create or open a Cabinet
Select a folder
Insert models from the menu bar
- Create models for the business model for every entity class you have used
- Process model, Service model, Product model, etc...
Enter a name for the model
Optionally choose a type for the model
Insert shapes like processes and applications for the model by clicking on Draw Archifact or Draw entity and drag the shape onto the canvas
You can change the color and size of the shapes
Draw connections between the shapes using the smart tools of a selected shape.

Step 4. - Create links between models

To create a link between models:

Select a model in the Explorer Treeview
Select a shape in the model
Enter a link to another model in the LinkURL field of the text attributes

Step 5. - Create a View, using the model

To create a view:

Go to the Visual Designer
Create or open a Cabinet
Select a folder
Insert views from the menubar
- Create views for the business model for each model you created:
- Functions view, Process view, and Applications view, etc.
Enter a name
Select the model to use
Enter a viewing rule for the model data:
- Rule Event: onload
- Rule Condition: Class=Process;Name=Sales;Relation=FirstLevel
- Rule Action: Show(name)

Step 6. - Create links between views

To create a link between views:

Select a view in the Explorer Treeview
Select a shape in the view
Enter a link to another view in the LinkURL field of the text attributes

Step 7. - Create a Visualization, using the views

To create a visualization:

Go to the Visual Designer
Create or open a Cabinet
Select a folder
Insert a visualization from the menubar
Drag a shape on the canvas. You will use this shape to generate the view data on the canvas.
- For the business model uses the shapes mentioned above
Save the visualization
Select one of the three view shapes
Enter the following view rules in the data attributes panel of the inspector.
- Rule Event: onload
- Rule Condition: Class=Process
- Rule Action: Show(name)

Do this for all three view shapes

With this rule you will only see the processes from the view data. You can also show the whole view with Rule Condition = *.

Step 8. - Publish the visualization

To publish a visualization:

Select a visualization in a folder
Click on the Share button in the menubar
Enter the correct data in the dialog
Click on the share button in the dialog
Go to the Viewer and search for your visualization by its title
Add a comment to the visualization
Filter the visualization on certain values