Dragon1 EA Method















    How to Create a Business Model

    This tutorial will introduce how to create a business model.

    The Dragon1 modeling language enables to create business models at a conceptual, logical and physical level, high-level and in detail. This makes sure you can model the problems in the current state and solve the problems with solutions in the future state.

    Dragon1 has a unique approach towards creating business models. You start with three circles depicting three different worlds: The consumer/customers world, the channel partners world, the supplier/producers world.

    Next, you deepened every world: how does it look like, what are the drivers for the stakeholders and actors in a different world? What applications and technology are you using? How do you, with your goods, products, services and business, bring them all together?

    Example Business Model

    Uber Business Model

    This picture shows an example business model.

    An overview like this makes it easier to communicate your business model with stakeholders. And also to measure and improve your business model.

    Common Entity classes to use in Business Model are:

    • Value Proposition
    • Clients
    • Market-Segment
    • Key Channels
    • Key Partners
    • Value Stream
    • Earnings stream

    Introducing Dragon1

    Dragon1 is a SaaS platform for co-creating and managing enterprise architecture.

    It is a suite of web applications that can be used for creating interactive content and products like: Enterprise Architecture, Business Models, Processes, Landscapes, Blueprints and Roadmaps. In this tutorial you will be using four web applications: Architecture Repository, Visual Designer, Content Viewer and Resource Center.

    You can access each of these web applications by clicking on the corresponding label on the buttonbar above.

    Architecture Repository

    Create folder structures and enter data manually, enrich data or import data from files. Choose from 400+ entity classes.

    Visual Designer

    Create meta models, models, views and visualizations. Use templates and shape libraries. Create and reuse patterns.

    Content Viewer

    Watch the content created by you or others. Place comments onto the visualizations. Search, compare, trace and filter visualizations.

    Resource Center

    Create your own resource center or intranet. Publish your input documents, strategy, architecture and transformation.

    Steps in the Tutorial

    To create a business model, you will take the following steps:

    • Create a dossier structure
    • Enter data
    • Create a business model and a few detailed models, using the data
    • Create links between the models
    • Create views, using the models
    • Create links between views
    • Create a visualization, using the views
    • Publish the visualization to the Content Viewer to have it commented by stakeholders

    Step 1. - Create a Dossier Structure

    First we are going to create a dossier structure in a cabinet to store our data in.

    To create a dossier structure:

    • Goto the Architecture Repository or the Visual Designer
    • Create or open a Cabinet
    • Select the cabinet in the Explorer treeview
    • Create a dossier
    • Create four folders in the dossier: Data, Model, View and Visualization

    Step 2. - Enter Data

    On Dragon1 you can enter data by dragging shapes to a folder.

    To enter data:

    • Goto the Visual Designer
    • Create or open a Cabinet
    • Select a folder
    • Insert shapes from the Draw Archifact or Draw Entity dropdown menu
      • For the business model choose the shapes for three worlds:
      • Customers' World: Process, Product, Actor, Stakeholder, Value, Time, Money.
      • Channel Partners World: Process, Product, Application, Technology, Actor, Stakeholder, Value, Time, Money.
      • Suppliers/Producers World: Process, Product, Application, Technology, Actor, Stakeholder, Value, Time, Money.
    • Select a shape in the treeview
    • Select the shapes' icon on the canvas
    • Change the name of the shape at the right top in the text attributes of the Inspector

    Step 3. - Create a Model, using the data

    To create a model:

    • Goto the Visual Designer
    • Create or open a Cabinet
    • Select a folder
    • Insert models from the menu bar
      • Create models for the business model for every entity class you have used
      • Process model, Service model, Product model, etc...
    • Enter a name for the model
    • Optionally choose a type for the model
    • Insert shapes like processes and applications for the model by clicking on Draw Archifact or Draw entity and drag shape onto the canvas
    • You can change the color and size of the shapes
    • Draw connections between the shapes using the smart tools of a selected shape.

    Step 4. - Create links between models

    To create a link between models:

    • Select a model in the Explorer treeview
    • Select a shape in the model
    • Enter a link to another model in the LinkURL field of the text attributes

    Step 5. - Create a View, using the model

    To create a view:

    • Goto the Visual Designer
    • Create or open a Cabinet
    • Select a folder
    • Insert views from the menubar
      • Create views for the business model for each model you created:
      • Functions view, Process view and Applications view, etc..
    • Enter a name
    • Select the model to use
    • Enter a viewing rule for the model data:
      • Rule Event: onload
      • Rule Condition: Class=Process;Name=Sales;Relation=FirstLevel
      • Rule Action: Show(name)

    Step 6. - Create links between views

    To create a link between views:

    • Select a view in the Explorer treeview
    • Select a shape in the view
    • Enter a link to another view in the LinkURL field of the text attributes

    Step 7. - Create a Visualization, using the views

    To create a visualization:

    • Goto the Visual Designer
    • Create or open a Cabinet
    • Select a folder
    • Insert a visualization from the menubar
    • Drag a shape on the canvas. You will use this shape to generate the view data with on the canvas.
      • For the business model use the shapes mentioned above
    • Save the visualization
    • Select one of the three view shapes
    • Enter the following view rules in the data attributes panel of the inspector.
      • Rule Event: onload
      • Rule Condition: Class=Process
      • Rule Action: Show(name)

    Do this for all three view shapes

    With this rule you will only see the processes from the view data. You can also show the whole view with Rule Condition = *.

    Step 8. - Publish the visualization

    To publish a visualization:

    • Select a visualization in a folder
    • Click on the Share button in the menubar
    • Enter the correct data in the dialog
    • Click on the share button in the dialog
    • Now goto the Content Viewer and search for your visualization by its title
    • Add a comment to the visualization
    • Filter the visualization on certain values

    Read more

    Read more about business modeling here.