[
{"note":"This is an example .dragon1 File. Go to www.dragon1.com/viewer to upload and view this file."},

{"class": "Visualization", "id": "1", "name": "Amazon's Business Model", "title": "Amazon's Business Model", "team": "Architecting Team", "logo": "https://www.dragon1.com/images/dragon1-logo-example.png", "modelid":"1", "template": "business_model_canvas", "group6":"Distribution Technologies", "groupborderradius":"0", "groupfillcolor2":"#c4ffca", "groupfillcolor5":"#c0f2ff", "groupfillcolor6":"#f97070"},

{ "class": "Model", "id":"1", "name":"Amazon's Business Model"},

{ "class": "Stakeholder", "type":"Key Partner","id":"1", "name": "Logistic Partners", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Strategic", "group":"1", "image":"/images/logistic-partners.png", "fill":"yellow" },
{ "class": "Stakeholder", "type":"Key Partner","id":"2", "name": "Affiliates", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Tactical", "group":"1", 
"image":"/images/affiliates.png" },
{ "class": "Stakeholder", "type":"Key Partner","id":"3", "name": "Authors and Publishers", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Operational", "group":"1" },
{ "class": "Stakeholder", "type":"Key Partner","id":"4", "name": "Network of Sellers", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Operational", "group":"1" },		
{ "class": "Value", "type":"Value Proposition","id":"11", "name": "Convenience", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Strategic", "group":"1"  },
{ "class": "Value", "type":"Value Proposition","id":"12", "name": "Price", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Tactical", "group":"1"  },
{ "class": "Value", "type":"Value Proposition","id":"13", "name": "Instant Fullfilment with eReader", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Strategic", "group":"1"  },
{ "class": "Value", "type":"Value Proposition","id":"14", "name": "Vast Selection", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Tactical", "group":"1"  },

{ "class": "Market", "type":"Customer Segment","id":"20", "name": "Individual Leverage", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Tactical" , "group":"1" },
{ "class": "Market", "type":"Customer Segment","id":"21", "name": "Group Leverage", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Strategic" , "group":"1" },
{ "class": "Market", "type":"Customer Segment","id":"22", "name": "Global Consumer Market", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Tactical", "group":"1"  },

{ "class": "Organization", "type":"Key Partner", "id":"1", "type":"Company", "name": "Amazon", "startdate": "01 jan 2005", "enddate": "31 dec 2500", "group":"1"  },
{ "class": "Concept", "type":"Customer Relationship","id":"15", "name": "Self Service", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Strategic", "group":"2"  },
{ "class": "Concept", "type":"Customer Relationship","id":"16", "name": "Automated Service", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Tactical", "group":"2"  },
{ "class": "Product", "type":"Value Proposition","id":"34", "name": "Printed Books", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"2" },
{ "class": "Product", "type":"Value Proposition","id":"35", "name": "Games and Videos", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"2" },
{ "class": "Product", "type":"Value Proposition","id":"31", "name": "eBooks", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"2" },
{ "class": "Service", "type":"Value Proposition","id":"33", "name": "Online Ordering", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"2" },
{ "class": "Activity", "type":"Key Activity","id":"5", "name": "Merchandising", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"2" },
{ "class": "Activity", "type":"Key Activity","id":"6", "name": "Production", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Tactical", "group":"2" },
{ "class": "Activity", "type":"Key Activity","id":"7", "name": "Design", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Operational", "group":"2" },
{ "class": "Activity", "type":"Key Activity","id":"8", "name": "Branding", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Operational", "group":"2" },
{ "class": "Resource", "type":"Key Resource","id":"9", "name": "Physical Warehouses", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"2" },
{ "class": "Actor", "type":"Key Resource","id":"10", "name": "Web & App Developers", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Tactical", "group":"2" },
{ "class": "Actor", "type":"Key Resource","id":"32", "name": "Innovators", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Tactical", "group":"2" },

{ "class": "Organization", "type":"Distribution Channel","id":"17", "name": "Affiliates", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Tactical", "group":"5"  },
{ "class": "Interface", "type":"Distribution Channel","id":"18", "name": "Application Interfaces", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic" , "group":"5" },
{ "class": "Application", "type":"Distribution Channel","id":"19", "name": "Amazon.com website", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Tactical", "group":"5" },

{ "class": "Cost", "type":"Cost Structure","id":"23", "name": "Low Cost Structure", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Tactical", "group":"3"  },
{ "class": "Cost", "type":"Cost Structure","id":"24", "name": "IT and Fulfillment Infrastructure", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"3"  },
{ "class": "Cost", "type":"Cost Structure","id":"25", "name": "Economies of Scale", "startdate":  "01 jan 2022", "enddate": "31 dec 2020", "importance":"Tactical", "group":"3"  },

{ "class": "Stream", "type":"Revenue Stream","id":"26", "name": "Sales of Assets", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Tactical" , "group":"3" },
{ "class": "Stream", "type":"Revenue Stream","id":"27", "name": "eBooks and Content", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"3"  },
{ "class": "Stream", "type":"Revenue Stream","id":"28", "name": "Commission on Reseller Sales", "startdate": "01 jan 2022", "enddate": "31 dec 2020", "importance":"Tactical", "group":"3"  },
{ "class": "Stream", "type":"Revenue Stream","id":"29", "name": "Acquisition and Investment", "startdate": "01 jan 2022", "enddate": "31 dec 2022", "importance":"Tactical", "group":"3"  },
{ "class": "Stream", "type":"Revenue Stream","id":"30", "name": "Prime Monthly Subscription Fees", "startdate": "01 jan 2022", "enddate": "31 dec 2025", "importance":"Strategic", "group":"3"  },


{"class":"Relationship","id":"1","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stakeholder","targetid":"1","type":"Association"},
{"class":"Relationship","id":"2","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stakeholder","targetid":"2","type":"Association"},
{"class":"Relationship","id":"3","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stakeholder","targetid":"3","type":"Association"},
{"class":"Relationship","id":"4","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stakeholder","targetid":"4","type":"Association"},
{"class":"Relationship","id":"5","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Activity","targetid":"5","type":"Association"},
{"class":"Relationship","id":"6","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Activity","targetid":"6","type":"Association"},
{"class":"Relationship","id":"7","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Activity","targetid":"7","type":"Association"},
{"class":"Relationship","id":"8","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Activity","targetid":"8","type":"Association"},
{"class":"Relationship","id":"9","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Resource","targetid":"9","type":"Association"},
{"class":"Relationship","id":"10","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Actor","targetid":"10","type":"Association"},
{"class":"Relationship","id":"11","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Value","targetid":"11","type":"Association"},
{"class":"Relationship","id":"12","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Value","targetid":"12","type":"Association"},
{"class":"Relationship","id":"13","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Value","targetid":"13","type":"Association"},
{"class":"Relationship","id":"14","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Value","targetid":"14","type":"Association"},
{"class":"Relationship","id":"15","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Concept","targetid":"15","type":"Association"},
{"class":"Relationship","id":"16","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Concept","targetid":"16","type":"Association"},
{"class":"Relationship","id":"17","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Organization","targetid":"17","type":"Association"},
{"class":"Relationship","id":"18","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Interface","targetid":"18","type":"Association"},
{"class":"Relationship","id":"19","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Application","targetid":"19","type":"Association"},
{"class":"Relationship","id":"20","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Market","targetid":"20","type":"Association"},
{"class":"Relationship","id":"21","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Market","targetid":"21","type":"Association"},
{"class":"Relationship","id":"22","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Market","targetid":"22","type":"Association"},
{"class":"Relationship","id":"23","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Cost","targetid":"23","type":"Association"},
{"class":"Relationship","id":"24","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Cost","targetid":"24","type":"Association"},
{"class":"Relationship","id":"25","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Cost","targetid":"25","type":"Association"},
{"class":"Relationship","id":"26","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stream","targetid":"26","type":"Association"},
{"class":"Relationship","id":"27","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stream","targetid":"27","type":"Association"},
{"class":"Relationship","id":"28","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stream","targetid":"28","type":"Association"},
{"class":"Relationship","id":"29","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stream","targetid":"29","type":"Association"},
{"class":"Relationship","id":"30","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Stream","targetid":"30","type":"Association"},
{"class":"Relationship","id":"31","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Product","targetid":"31","type":"Association"},
{"class":"Relationship","id":"32","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Actor","targetid":"32","type":"Association"},
{"class":"Relationship","id":"33","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Service","targetid":"33","type":"Association"},
{"class":"Relationship","id":"34","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Product","targetid":"34","type":"Association"},
{"class":"Relationship","id":"35","modelid":"1","sourceclass":"Organization","sourceid":"1","targetclass":"Product","targetid":"35","type":"Association"},
	
{ "class": "Atlas", "id":"0", "name": "Dragon1 Demo" },
{ "class": "Folder", "id":"0", "name": "Business Model Canvas" },
{ "class": "Page", "id": "2", "name": "Amazon's Business Model", "folderid":"1", "visualizationid": "1" }
]