Published on 13 May 2016
Google generates over $20+ billion revenue per year. Most of that revenue, over 90%, comes from advertising via the search engine and the AdSense program. The AdSense program places ads on millions of websites.
The current business model for commercial search engines like Google is advertising.
The flip side of Google's successful business plan is real and through innovation. This is demonstrated by the products and services Google incorporates into its brand. But what is the technology behind Google?
Google's search technology is reliant upon computer algorithms to determine search positioning:
Google uses technology in its data centers that ensures that Google has the speed, efficiency, and scale to serve its growing number of queries by users.
Google uses advertising services to gain significant revenue: AdWords (these are relevant ads alongside search results), and AdSense (these are revenue-sharing deals on third-party websites).
License: Creative Commons License
Category: Business
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