player

Twitter Business Model

26534 views
business modeling
Business Modeling

Published on 13 May 2016

The Business model of Twitter

In one short sentence, the business model of Twitter can be phrased as follows: "Twitter is a mass-scale marketing platform, in which every tweeter is a marketer and every follower a set of eyeballs and a potential re-marketer."

2006 - A Fresh Start

In 2006, Twitter launched, and several times, there was criticism because their business model or, more specifically, their revenue model was not clear.

People always want to know what a company is up to: 'How are they going to make money?' Until there is a question, people will stress that point.

The founders always said they had no rush finding a business model. They just followed Google's approach (build a service that many people like to use and then figure out how to make money with it).

2010 - Growing up

In 2010 Twitter started with was Promoted Tweets. Promoted Tweets are paid tweets that advertisers can use to appear at the top of a search result page for some time. Also, they introduced Commercial Accounts.

2011 - Smart Changes

In 2011, Twitter introduced Promoted Trends. Promoted trends are flat-rate daily ads that generate a high number of impressions in a day. They are costly.

2012 - Playing Poker

In 2012, Twitter introduced Twitter Cards. With that, Twitter follows Google and Facebook in encouraging greater advertising plus enabling development by others on the Twitter platform.

Stay tuned for new updates because Twitter's business model is still a work in progress!

Next content to watch

 GDPR Compliance for Security with Processes

GDPR Compliance for Security

73320 Views
An Introduction To EA | Tips for Managers

An Introduction To EA

11718 Views
Measure KPI Progress for Health Services

Measure KPI Progress

26378 Views
How an Autonomous Car Works - The Self Driving Principle

How an Autonomous Car Works - The Self Driving Principle

24440 Views
Google Self Driving Car Project for Autonomous Vehicles

Self Driving Car Autonomous Vehicles

20668 Views
Business Use Case Diagram Design with UML

UML Business Use Case Diagram

13079 Views
Coffee Machine - Use Case Diagram

Coffee Machine - Use Case Diagram

17310 Views
UML Sequence Diagram for Object interactions in Time sequence

UML Sequence Diagrams

53667 Views
Google AdWords Business Model | Business Modeling

Business Model of Google AdWords

28381 Views
Handwritten note to BPMN Diagram | Dragon1 AI

Handwritten note to BPMN Diagram using Dragon1 AI

69 Views
AI BPMN Efficient Procurement Process  | Dragon1 AI

AI BPMN Efficient Procurement Process

209 Views
BPMN Customer Services Process | Dragon1 AI

AI BPMN Powered Customer Services Process

259 Views
AI BPMN Sales Process | Dragon1 AI

AI BPMN Sales Process

360 Views

All Dragon1 (Enterprise Software and Architecture Framework) texts and diagrams on this website are originals, copyrighted material and our intellectual property. Copying, modifying, and/or using (parts of) this content in other media, or technology is prohibited, unless prior written consent is obtained. Any person, AI agent, or software reusing (parts) of these materials must show a clear, visible referral link to https://www.dragon1.com.