player

Twitter Business Model

19653 views
Business Modeling

Published on 13 May 2016

The Business model of Twitter

In one short sentence the business model twitter can be phrased as follows: "Twitter is basically a mass-scale marketing platform, in which every tweeter is a marketer and every follower a set of eyeballs and a potential re-marketer."

2006 - A Fresh Start

In 2006 Twitter launched and for several times there was criticism because their business model or more specifically their revenue model was not clear.

You know, people always want to know what a company is up to: 'how are they going to make money?' And until there is a question people will stress that point.

The founders always said they had no rush in finding a business model. They just followed Google's approach (build a service that many people like to use, and then figure out how to make money with it).

2010 - Growing up

In 2010 Twitter started with was Promoted Tweets. Promoted Tweets are paid tweets that can be used by advertisers to appear at the top of a search result page for a period of time. Also, they introduced Commercial Accounts.

2011 - Smart Changes

In 2011, Twitter introduced Promoted Trends. Promoted trends are flat-rate daily adds that generate huge numbers of impressions in a day. They are very expensive.

2012 - Playing Poker

In 2012, Twitter introduced Twitter Cards. With that Twitter follows Google and Facebook in encouraging greater advertising plus enabling development by others on the Twitter platform.

Stay tuned for new updates, because Twitter's business model is still work in progress!

Next content to watch

 GDPR Compliance for Security with Processes

GDPR Compliance for Security with Processes

58825 Views
Measure KPI Progress for Health Services

Measure KPI Progress for Health Services

20339 Views
How an Autonomous Car Works - The Self Driving Principle

How an Autonomous Car Works - The Self Driving Principle

19380 Views
Google Self Driving Car

Google Self Driving Car

14363 Views
Google AdWords Business Model

Google AdWords Business Model

21521 Views
YouTube Business Model

YouTube Business Model

25339 Views
Siemens Pictures Of The Future - Health

Siemens Pictures Of The Future - Health

25709 Views
Siemens Pictures Of The Future - Information

Siemens Pictures Of The Future - Information

22166 Views
Archimate Application Function Diagram

Archimate Application Function Diagram

23839 Views
Storytelling Online: Customer Journey

Storytelling Online: Customer Journey

20905 Views
A Smart Goal Example

A Smart Goal Example

25405 Views
Managing Risks in Projects

Managing Risks in Projects

26233 Views
Managing Operations

Managing Operations

31870 Views