Published on 27 Jan 2023
As part of your communication plan and strategy, you have determined who you want to tell which story and what you want to achieve with it.
Next, you will consider when you want to reach your target group through which means of communication.
This is the customer journey: the journey and all contact moments (touchpoints) between a customer and a brand, product, or service. Does your customer contact you online, offline, or both? Directly or through others? At what times of the day?
The best thing is if you can make your storytelling online with a customer journey. Then, you can easily fine-tune it and reuse it each time for a different target group.
Based on your online customer journey, you determine which means of communication fit best, such as your website, blogs, podcasts, flyers, round table discussions, etc. When choosing the right means of communication, you should always ask yourself whether the story you want to tell still stands.
License: Creative Commons License
Category: EA
Smart Goal Examples for Organic Growth model SMEs
Why, What and How to Transformation?
Enterprise 4.0 - Vision and Strategy
Business Architecture In a Strategy Execution Context
Dragon1 Enterprise Strategy Reference Model
Collaboration as a Service
Architecture Design Book Digital Policing Demo
Bridging Strategy to Transformation with a Process Application Map