Mission Definition

Dragon1 Icon for Mission
Dragon1 Icon for Mission

Dragon1 Definition for Mission:

Let us define Mission

What is a mission and what is mission statement? How do you visualize a mission and mission statement? Read it here!


What is mission meaning?

mission definition

Mission is the core purpose of an organization or a company. It is a summary of the aims and core values.

A mission tells what you as an organization do for customers. A mission is comprehensive but also very specific to set you apart from other organizations.

A mission can be seen as a great tool to develop business goals and objectives.

A mission should fit your identity. If it doesn't it is very hard to executive your mission

Visualize your Mission

Choose an appealing photo that says it all. Write down three keywords summing up your mission and look for a photo that gives the message of these three words.

Also you can communicate your mission in a mission-vision-goal-statement diagram like the one below. It is very effective. It tells people why, what, and how you are going to do things that will benefit your customers.

Example of mission statement visualization generated on Dragon1.

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Mission Statement Definition

What is mission statement?
Mission Statement is the written declaration of an organization's core purpose and focus that normally remains unchanged over time.

It reveals important aspects of your company. People who want to become a client or consider working with your work might have the following questions:

  • Question #1: Who is your company?
  • Question #2: What do you do? What do you stand for? And why do you do it?
  • Question #3: Do you want to make a profit, or is it enough to just make a living?
  • Question #4: What markets are you serving, and what benefits do you offer them?
  • Question #5: Do you solve a problem for your customers?
  • Question #6: What kind of internal work environment do you want for your employees?

How to write a Mission Statement?

Here are five steps to help you write your mission statement:

  • Step #1: Explore or Define your identity as an organization or company
  • Step #2: Write a Story about how you see and define your market
  • Step #3: Define why and how your clients or customers benefit directly and indirectly from your company (services and products)
  • Step #4: Define why and how your employees and suppliers benefit directly and indirectly from your company's existence
  • Step #5: Define why and how the owners and other stakeholders of the company benefit directly and indirectly from the company's existence

Examples of Mission Statement

Examples are a great way to help you get started writing your statement of a mission. Below, we have selected 10 of your amazing companies.

10 examples of mission statements

Example #1: Amazon

to be Earth’s most customer-centric company. To build a place where people can come to find & discover anything they want to buy online

Example #2: Mission Statement Apple

committed to bringing the best personal computing experience to students, educators, creative professionals & consumers around the world through innovative hardware, software & internet offerings

Example #3: Dell

to be the most successful computer company in the world at delivering the best customer experience in markets we serve

Example #4: Facebook

to give people the power to share and make the world more open and connected

Example #5: Google

to organize the world‘s information & make it universally accessible and useful

Example #6: Microsoft

to enable people & businesses throughout the world to realize their full potential

Example #7: Skype

to be the fabric of real-time communication on the web.

Example #8: Twitter

“a work in progress”

Example #9: Yahoo!

to be the most essential global internet service for consumers & businesses

Example #10: YouTube

to provide fast & easy video access & the ability to share videos frequently

*) Source: Diane Hamilton

If you know of great example missions that should be added here, please submit your suggestion to info@dragon1.com.

Enterprise Strategy Reference Model

Mission as a term has its place in the context of a company. Dragon1 places 'mission' in relation to a company's identity, culture, vision, and core values. See the diagram below for its position.

If you look at your identity as an organization you can often derive a correct or realistic mission from it.

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If you have comments or remarks about this Dragon1 term or definition, please mail to specs@dragon1.com.

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