Identity Definition

Dragon1 Icon for Identity
Dragon1 Icon for Identity
CREATED BY STRATEGY, CREATIVE COMMONS LICENSE

Dragon1 Definition for Identity:
What you as a person, a thing or an organization are. Not what you want, do or can do. Your identity is not your mission or your vision.

Identity is a term that is not often talked about. Even experienced architects skip this term and jump right away to the terms mission, vision and goals. But knowing if your mission or goals are right also depends on your identity. Modeling Enterprise Strategy, in fact, starts with exploring and defining the enterprise's identity.

So what is the definition of Identity, what does identity mean and why is it not widely used as part of modeling enterprise strategy? Read the Dragon1 Term Definition here.

Let us define Identity

What you as a person, a thing or an organization are. Not what you want, do or can do. Your identity is not your mission or your vision.

Example identities for organizations are: restaurant, snack bar, hospital, bank, online company, or insurance company.

Your identity as an organization can be used to derive a total concept from and a lot of other things. The total concept for a bank can be for instance: the number 1 digital or online bank.

This total concept for your identity guides you in fitting or realistic missions.

Geometric Shape

The shape for identity in Dragon1 is an identity card:

identity geometric shape

Enterprise Strategy Reference Model

Identity as a term is part of enterprise strategy modeling. Dragon1 places identity in relation to a company’s mission, goals, culture, vision and core values. See the diagram below its position.

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If you have comments or remarks about this Dragon1 term or definition, please mail to specs@dragon1.com.

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