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Identity
CREATED BY STRATEGY, CREATIVE COMMONS LICENSEDragon1 Definition for
Identity:
What you as a person, a thing, or an organization are. Not what you want, do, or can do. Your identity is not your mission or your vision.
Identity is a term that is not often talked about. Even experienced architects skip this term and immediately jump to the terms 'mission', 'vision', and 'goals'. However, knowing your mission or goals are the right ones depends on your identity. Modeling Enterprise Strategy starts with exploring and defining the enterprise's identity.
So, what is the definition of Identity, what does identity mean, and why is it not widely used as part of modeling enterprise strategy? Read the Dragon1 Term Definition here.
Let us define Identity
Identity is what you are as a person, a thing, or an organization. Not what you want, do, or can do. Your identity is not your mission or your vision.
Example identities for organizations are restaurants, snack bars, hospitals, banks, online companies, or insurance companies.
Your identity as an organization can be used to derive a total concept from many other things. The total concept for a bank can be, for instance, the number 1 digital or online bank.
This total concept for your identity guides you in fitting realistic missions.
Geometric Shape
The shape for identity in Dragon1 is an identity card:
Enterprise Strategy Reference Model
Identity, as a term, is part of enterprise strategy modeling. Dragon1 places identity at the heart of a company’s mission, goals, culture, vision, and core values. See the diagram below.
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If you have comments or remarks about this Identity definition from Dragon1 or other terms, please email specs@dragon1.com.