Vision Definition

Let us define Vision

What is vision meaning? What is the difference between a vision and a vision statement? What are good examples of visions? Please read it here!

Definition of Visions

A vision is the image of the future of something that someone, like a stakeholder, has. Often, people mistake vision for future goals.

A vision should mention future aspects, situations, issues, and concerns on particular themes. The strategy should address the opportunities outlined in the Vision, focusing on the relevant themes.

Symbol

The symbol for Vision is an eye.

vision definition

Vision on themes

Over the last ten years, a general trend has been observed in societal developments. This trend is that developments are progressing at an increasingly rapid pace. They are driven by rapidly changing demands from consumers and organizations on the one hand, and by globalization on the other.

To make it more concrete, we can say that it concerns 'technological developments', 'business process reengineering developments', 'chain developments', digitalization, and AI. These developments and their impact on information provision are crucial.

Organizations must work transparently and meet all legal criteria and compliance requirements. Rapid changes in consumer behavior require organizations to adapt quickly. However, compliance prevents that.

A phenomenon we are already experiencing: complexity. This complexity will only increase in the coming years.

One consequence of this is that it becomes more difficult for managers of organizations to make decisions. Overseeing the consequences and impact of decisions is virtually impossible, as it endangers a company's continuity.

A major issue for entrepreneurs is, therefore, 'How do I ensure that my company can change in a short time and remain changeable?'

To achieve this, a company will, among other things:

  1. Must concretize Vision into goals, strategy, and policy.
  2. Must be able to facilitate changes to guarantee the progress of changes.
  3. Being able to manage risks in change projects adequately.
  4. Being able to draw up impact analyses quickly to implement the decisions taken.

Companies will increasingly opt for an integrated architectural method (standardization).

Example of Vision Statements

Here you can see a visualization of the vision of the enterprise 4.0. and why vision is crucial for leadership to achieve fundamental change

On this page, you can read some examples of vision statements, for example, the vision statement of Disney: “To make people happy.”

If you have comments or remarks about this Vision definition or other terms, please email specs@dragon1.com.