Enterprise Strategy Model

Dragon1 as open EA Method defines a reference model for enterprise strategy.

On Dragon1, you can re-use this reference model to make it part of your enterprise meta-model. You can alter the reference model to your own theory about enterprise strategy.

Enterprise Strategy Reference model.

Overview of Entities

Identity - what an enterprise, organization, company, person or thing actually is.
Culture - a set of shared attitudes, values, goals, beliefs, customs and arts within a group.
Stakeholder - Organization or person that has interest or concerns in something like an organization
Core Value - a fundamental belief of a person or an organization
Mission - the purpose of an organization
Theme - the central idea, subject of a talk, writing or study
Vision - the opinion of the way of thinking of a current or future look on a theme
Challenge - striving for a daring goal or trying to accomplish a difficult task
Strategic Starting Points - What an organization expects from persons or organizations or thinks about future technology, development and trends regarding a subject
Ambition (Strategic Intention) - what an organization would like to achieve or accomplish in the mid-term or long-term future
Goal - the desired end result, state or situation
Means - physical, virtual and financial resources used in an organization to achieve goals with
Activity - something, like a series of tasks, a person, thing, organization or group has done
Strategy - the path along which objectives are being achieved and accomplished in order to reach certain goals
Policy - the rules and guidelines on the correct way an organization want employees to make use of means and facilities
Result - the outcome, effect of the consequence of something
Structure - a system with a certain constructive, operative and decorative arrangement of and relations between entities

All these entities are part of a container entity like 'Enterprise', 'Organization' or 'Company'.

Identity, Mission and Vision

Every enterprise, organization or company has an identity. Normally it is fixed over the years, but today more often organizations change their identity.

Therefore it is important to know the identity of the organization. SO Dragon1 has made identity one of the key entities in the strategy model.

The identity of an organization, enterprise or company defines the range of possible missions or the missions accepted by the market coming from an identity. For instance, a snack bar that wants to serve a healthy diner to increase the health of their customers seems a bit odd.

In every organization, the stakeholders have visions on themes. The vision on themes of the primary stakeholders like the CxO is input for the ambitions and strategy.

Stakeholders, Ambitions and Goals

The heart of every organization is formed by the stakeholders, like employees, that bring in or set the culture and define the identity of the organization.

In the reference model, you see that stakeholders influence the ambitions organizations to have, and directly and indirectly set the goals of the enterprise.

For instance, the Government puts Sustainable Energy Production on the agenda causing organizations to set ambitions in making more use of sustainable energy in their company. Organizations nowadays set goals like: In 2030, we will make no use of fossil fuel in our factories.