Introduction
Dragon1 as open EA Method defines a reference model for enterprise strategy.
On Dragon1 Innovation Lab you can re-use this reference model to make it part of your enterprise meta model. And of course you can alter the reference model to your own theory about enterprise strategy.
Below you see the most recent version of the Dragon1 Enterprise Strategy Reference model.
Overview of Entities
- Identity - what an enterprise, organization, company, person or a thing factual is.
- Culture - a set of shared attitudes, values, goals, beliefs, customs and arts wthinin a group.
- Stakeholder - Organization or person that has interest or concerns in something like an organization
- Core Value - a fundamental believe of a person or an organization
- Mission - the purpose of an organization
- Theme - the central idea, subject of a talk, writing or study
- Vision - the opinion of way of thinking of a current or future look on a theme
- Challenge - striving for a daring goal or trying to accomplish a difficult task
- Strategic Starting Points - What an organization expects from persons or organizations or thinks about future technology, development and trends regarding a subject
- Ambition (Strategic Intention) - what an organization would like to achieve or accomplish in the mid-term or long term future
- Goal - a desired end result, state or situation
- Means - physical, virtual and financial resources used in an organization to achieve goals with
- Activity - something, like a series of task, a person, thing, organization or group has done
- Strategy - the path along which objectives are being achieved and accomplished in order to reach certain goals
- Policy - the rules and guidelines on the correct way an organization want employees to make use of means and facilities
- Result - the outcome, effect of consequence of something
- Structure - a system with a certain constructive, operative and decorative arrangement of and relations between entities
All these entities are part of a container entity like 'Enterprise', 'Organization' or Company.
Identity, Mission and Vision
Every enterprise, organization or company has an identity. Normally it is fixed over the years, but today more often organizations change their identity.
Therefore it is important to know what the identity is of the organization. SO Dragon1 has made identity one of the key entities in the strategy model.
The identity an organization, enterprise or company has, defines the range of possible missions or the missions accepted by the market coming from an identity. For instance, a snackbar that wants to serve a healthy diner to increase the health of their customers, seems a bit odd.
In every organization the stakeholders have visions on themes. The vision on themes of the primary stakeholders like the CxO are input for the ambitions and strategy.
Stakeholders, Ambitions and Goals
The heart of every organization is formed by the stakeholders, like employees, that bring in or set culture and define the identity of the organization.
In the reference model you see that stakeholders influence the ambitions organizations have directly and indirectly set the goals of the enterprise.
For instance, the Government puts Sustainable Energy Production on the agenda causing organization to set ambitions in making more use of sustainable enrgy in their company. Organizations nowadays set goals like: In 2016 we make no use of fossile fuel in our factories.
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