An Example Vision - Invest in XL Sports Camper Vehicles now!

vrijdag 1 mei 2015 | Likes: 0 | Comments: 0

Mark Paauwe

VP Product Development

Dragon1 Inc

An Example Vision

What's the use of a blog on vision without a clear example of a vision? I'm emphasizing this is just an example vision!

Suppose I am the chief of a car rental company in The Netherlands. And I just have been on a camper holiday to Australia. Back in Europe, I see more and more elderly people selling their homes and buying a camper. In the professional literature, it is all sorrow and misery in the car rental business. And what I see in travel guides is that a lot of camping sites are still focused on young families with backpack tents. Sitting back in a rocking chair with some vintage wine I am thinking how the future of Europe, traveling and my company will be like in 2020. I am desperately trying to find something to make sure my company will still exist or will be necessary for the future. Or else ...

Trends, Developments and Probabilities

My educated guess is that with a probability of 60% in the near future (less than 3 years) working and traveling across Europe will gain much popularism. Because of the internet and the smartphone, traveling in vast and isolated areas will become safer. And because of European regulation, a lot of hospitals will be built in remote areas. My guess would be that because of solar energy, cars will get a more positive feeling and because Poland will rise as a nation with a lot of knowledge workers from the Netherlands will go to Poland. These knowledge workers also want to travel a lot in that area. So combining all these trends, probabilities and options I am coming to the conclusion that I must start investing in a cross-over between mobile homes and campers and at least start buying ten large campers, building large parking lots and invest in camping sites for campers. Even though it is late I jump out of my chair and I start writing my vision statement, which the next day I will only share with my colleagues after they have signed an additional NDA.

Summary

So my example vision is: in the future people will travel a lot across Europe (in particular in Poland and in the Balkan) with large campers for combining work and holidays in these countries. Much and much more than we can imagine today. And if this is my vision as chief of a car-rental company, it is obvious what I am going to do now.




Further Reading

Enterprise Architecture as Strategy

If you want develop a vision in your organization you may do this as part of strategic management. Read more about Enterprise Architecture as Strategy here.