Strategy Map Template

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Strategy

Published on 13 mei 2016

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Thanks to Kaplan and Norton

Many years ago Kaplan and Norton created a template to map any strategy of an enterprise onto. Above you see a strategy map example for this. You can use this template map for doing strategic planning in your organization.

What is a Strategy Map?

A strategy map is a diagram that is used to document the primary strategic goals or objectives being pursued by an organization or management team.

Strategy maps show the strategy of your organization in a single visualization. This diagram is great for communicating the big picture and the goals or objectives to everyone in the company.

If your strategy map is designed very well, each and every employee can see and understand your overall strategy and where they, themselves, fit in. This diagram helps to keep everyone on the same page, and it allows people to see how their work (or jobs) affect the strategic objectives of the company.

If you’re creating balanced scorecards on Dragon1, the 'strategy-map' you create, will also show how your organization is performing at a glance. Each oval in the diagram is automatically colored red, yellow, or green based on the actual measures and the goals you set for them.

A Quick Introduction

The main idea of a strategy map is that each strategic objective in your balanced scorecard is represented by a shape, usually oval. Very rarely are there more than 20 objectives. Too many objectives makes your strategy harder to communicate.

The objectives (shaped as ovals) are then grouped into perspectives, such as “Financial”. Most organizations create strategy maps with four perspectives, similar like the ones shown here.

Within the perspectives there are arrows. These arrows show the relationships and dependencies between the objectives. This allows you to do impact of change analysis.