LinkedIn Business Model

Business Modeling

Published on 13 May 2016

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LinkedIn Business Model

Linkedin had a revenue of $1.5b in 2013 and of $2.2b in 2014.

LinkedIn currently has 3 revenue streams

  • Premium subscriptions, accounting for about 20% of their revenue
  • Marketing solutions (i.e. advertising), accounting for about 25% of their revenue
  • Talent solutions (i.e. recruiting tools for HR), accounting for the remaining 55% of their revenue

The Mobile App

LinkedIn has invested deeply in a mobile app. This app called Project Voyager was developed mobile first, is faster, simpler, and more personalized.

It’s structured around five key pillars—the Feed, Profile, My Network, Messaging, and Search—and it launched in 2016