Key Performance Indicators KPIs Example

What is KPI Meaning?

Key Performance Indicator kpi definition - KPI is a defined value used to show and measure the progress in realizing goals. A KPI indicates whether an organization has attained its goals in a specific time frame.

How do you choose the right KPIs to monitor?

The measured and tracked metrics depend fully on the organization’s strategy. Dragon1 promotes creating a list of priorities, goals, or issues and, for each item, breaking it down into measurable values.

Key performance indicators meaning the steps on a ladder where the end of the ladder is a realized goal. A KPI is often a percentage or part of your goal. With KPIs, you can see how far you are behind or how well you are on track.

KPI Key Performance Indicators examples

Below are the lists of common KPI Key Performance Indicators examples for the following areas:

• Architecture Management
• Project Management
• Sales and Marketing Management
• Financial Management

Here is the list of examples of KPIs

Architecture Management KPIs examples:

• Resource utilization
• Cost of managing business
• Cost of managing processes
• Asset turnover ratio (sales to assets)
• Product/service usage every day

Project Management KPIs examples:

• Planned value (PV)
• Actual cost (AC)
• Earned value (EV)
• Cost variance (CV)
• Schedule variance (SV)
• Schedule performance index (SPI)
• Cost performance index (CPI)
• Planned hours vs actual hours
• Overdue project tasks / crossed deadlines
• Percentage of overdue project tasks
• Missed milestones
• Percentage of tasks completed
• Percentage of projects completed on time
• Percentage of projects on budget
• Percentage of canceled projects
• Project resource utilization

Sales and Marketing Management KPIs examples:

• Monthly sales growth
• Hourly, daily, weekly, monthly, quarterly, and annual sales
• Monthly sales quota attainment
• Sales quota attainment per sales representative
• Sales per representative and by lead source
• Average purchase value / average order value
• Average conversion time
• Lead-to-sale conversion rate
• Lead-to-close rate
• Number of monthly quotes/orders
• Number of monthly demos
• Monthly new leads / prospects
• Qualified leads per month
• Marketing qualified leads (MQL)
• Sales-accepted leads (SAL) and qualified leads (SQL)
• Cost per lead generated
• Cost per lead by channel
• Cost per conversion
• Cost per conversion by channel
• Cost per acquisition (CPA) / cost per click (CPC)
• Customer lifetime value / customer profitability
• Customer engagement level
• Customer satisfaction index
• Net promoter score (NPS)
• Retention rate
• Attrition rate
• Customer turnover rate
• Number of client accounts per account manager
• Percentage of total sales from existing customers
• Average annual and monthly sales volume per customer
• Relative market share
• Inbound calls handled per representative
• Outbound calls handled per representative
• Sales reps per €k revenue
• Number of abandoned shopping carts
• Shopping cart abandonment rate
• Value of returned goods and warranties
• Monthly website traffic
• Traffic from organic search
• Returning vs new visitors
• Visits per channel
• Average time on page
• Pages per visit
• Click-through rate on web pages
• Conversion rate for call-to-action content
• Inbound links to a website
• Number of unique keywords driving traffic
• Keywords in top SERP
• Rank increase of target keywords
• Conversion rate per keyword
• Page Authority
• Google PageRank
• Leads & conversions from paid advertising
• Number of monthly PPC campaigns
• Click-through rate on PPC advertising
• Traffic from social media
• Number of leads from social media
• Number of conversions from social media
• Conversion rate for social media leads
• Managed audience size
• Engagement rate
• Social media mentions
• Social media ROI
• Content quality on the blog
• Monthly number of blog visits
• Blog articles published this month
• E-books published this month
• Infographics published this month
• ROI per content type
• Volume of traffic from video content
• Web traffic from PR campaigns
• Number of clippings
• Calls from PR campaigns
• Media impressions from PR campaigns
• PR ROI

Financial Management KPIs examples:

• Net profit margin
• Return on investment (ROI)
• Return on equity (ROE)
• Operating cash flow (OCF)
• Working capital
• Debt to equity ratio
• Current ratio
• Quick ratio (acid test)
• Days’ sales outstanding (DSO)
• Current accounts receivable
• Current accounts payable
• Accounts receivable turnover
• Accounts payable turnover
• Accounts payable process cost
• Budget variance
• Budget creation cycle time
• Number of budget iterations
• Line items in the budget
• Payroll headcount ratio
• Vendor expenses
• Payment error rate
• Internal audit cycle time
• Finance error report
• Total cost of the finance function

You can use this Key Performance Indicators KPIs example list to implement these examples of KPIs in your organization.

Progress KPIs sample for Healthcare.

What is Key Performance Index Meaning?

While often used interchangeably, 'key performance indicator' and 'key performance index' are technically distinct.

Key Performance Index KPIs sample is an aggregated measure that combines multiple KPI samples to provide a holistic view of overall performance across various aspects of a business or organization.

The focus is a broader, consolidated picture of performance by combining several individual examples of KPIs. A composite score combining customer satisfaction, deals growth, and operational efficiency to reflect overall business health.

Measure Key Performance Indicator progress

Here you read the kpi key performance indicator definition on Wikipedia. And a Help page about creating KPI Examples Metric Widgets.